Work

Insensitive Content

Current social media guidelines block photos of people with Generalized Pustular Psoriasis, deeming it "sensitive content" - which is ironically insensitive to those suffering from this rare and chronic skin condition. It reinforces stigma, causes psychological impact on sufferers, and can lead to a lack of disease awareness. Our social-first campaign inspires change by raising awareness of this issue through an emotive film, social posts and outdoor activations.

Achievements

Christy has a genuine knack for writing all forms of copy and has a strong understanding of concept. This coupled with her high EQ is a solid foundation for any copywriter wanting to take the world by storm.

Matthew Gibbins, Hunter, Creative Partner & ECD

Christy's ability to quickly assimilate into the team, and add value with her ideas and copywriting are integral in lifting the overall creative output for an important client. 

What impresses me most is her desire to get better. She is always pushing herself to be better in every aspect of her job. In my opinion, she’s succeeded in the short time that she’s joined us.

The best news is: She will only get better.

Chew Shing Sian, R/GA, Group Creative Director

Christy consistently produces high-quality work that is not only insightful but demonstrates her thought process. The maturity and depth in her work belie her young age.

Laura Chua, Deputy Course Chair, Diploma in Media and Communication